Opinto-opas

Tavoitteet

Students learn to see the big picture of a company's processes with regard to digitalization. Students know how to recognize processes and how to digitize them.

Sisältö

· Digitalization in business and financial management
· Digitalization in production and service management
· Digitalization in sales and marketing
· Customer Relationship Management

Oppimateriaalit

Lecture material provided by lecturer.

Opetusmenetelmät

Lectures and exercises.

Opiskelijan ajankäyttö ja kuormitus

Lectures and exercises 32 h, group work and independent work 103 h.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student is able to recognize business processes and describe their stage of digitalization. He/she knows the basics of digital tools used in some of the processes.

Arviointikriteerit, hyvä (3)

The student is able to recognize business processes and describe their stage of digitalization. He/she is able to use digital tools in central business processes.

Arviointikriteerit, kiitettävä (5)

The student is able to recognize business processes and describe their stage of digitalization. He/she is able to use digital tools in central business processes. He/she is able to find ways of making processes more efficient and financially feasible by means of digitalization.

Arviointimenetelmät ja arvioinnin perusteet

Group work, exercise work, learning diary.