Customer Relationship Management (5 op)
Toteutuksen tunnus: 5D00CP55-3001
01.05.2021 - 30.09.2021
09.10.2021 - 31.12.2021
SeAMK Liiketoiminta ja kulttuuri
SeAMK Liiketoiminta ja kulttuuri, Seinäjoki
- Master of Business Administration, International Business Management
- Ville-Pekka Mäkeläinen
IMEIBM21FMaster-level Exchange Programme in International Business Management
IBM20Tradenomi (ylempiAMK), International Business Management
Students are able to utilize relationship marketing as a strategic approach of marketing in the fields of business-to-business marketing, service marketing and durable goods. The course also focuses on building new and maintaining/developing current business relationships. Special attention will be given to CRM systems as a tool for customer relationship maintenance and management.
- relationship marketing in business to business sector
- services and durable goods area
- formation and maintenance of customer relationships
- management of customer relationships
- CRM systems
Arviointikriteerit, tyydyttävä (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company?s assignment.
Arviointikriteerit, hyvä (3)
The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.