Strategic Management (5 op)
Toteutuksen tunnus: KD00CL51-3001
Toteutuksen perustiedot
Ilmoittautumisaika
01.05.2021 - 23.09.2021
Ajoitus
24.09.2021 - 31.12.2021
Laajuus
5 op
Yksikkö
SeAMK Liiketoiminta ja kulttuuri
Toimipiste
SeAMK Liiketoiminta ja kulttuuri, Seinäjoki
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Master of Business Administration, International Business Management
Opettaja
- Satu Lautamäki
- Yli Nimeämätön
Opiskelijaryhmät
-
IMEIBM21FMaster-level Exchange Programme in International Business Management
-
IBM20Tradenomi (ylempiAMK), International Business Management
Tavoitteet
Students are enabled to analyze companies, markets and the overall environment by applying standard methods like PESTEL-analysis or Porter’s five forces. Based on the insights gained by strategic analysis students learn how to define concrete company related strategies by using approaches like e.g. SWOT, Blue Ocean or Porter’s generic strategies and how to control their implementation in practice.
Sisältö
Introduction to strategy
Strategic analysis
Specific strategic approaches
Strategic controlling
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
Student participates in classroom work passively.
Student knows basics of the methods of strategic management, but the transfer to a concrete case reveals lags in knowledge and application.
Arviointikriteerit, hyvä (3)
Student participates in classroom work quite actively and presents own opinions occasionally.
Student knows the methods of strategic management and the transfer to a concrete case shows a deeper understanding.
Arviointikriteerit, kiitettävä (5)
Student is actively involved in teaching and presents own analytical views on the issues discussed in.
Student knows the methods of strategic management and is able to transfer them to a concrete case in excellent manner.