Study Guide

Objective

The student can put together a business plan and can work as a part of a team. The student can describe the prerequisitesof profitable business. The student can construct a market-appropriate business idea and recognize ways of delivering customer value. The student can plan and initiate business operations. The student is able provide a quotation. The student can describe the decision-making structure of a limited company.

Content

- operating environment of a business
- business plan; vision, strategy, business idea, basic business processes, customers, competitors, budgeting, financial planning, profitability and pricing
- demand, need and customer value
- fundamentals of marketing and marketing planning
- market intelligence: customers, industry, competitors
- operating a limited company: judicial aspects
- business transactions, quotations

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has carried out given assignments acceptably and participated in the course. The student can put together a business plan and can work as a part of a team. The student can describe the prerequisites of profitable business. The student can construct a market-appropriate business idea and recognize ways of delivering customer value. The student can plan and initiate business operations. The student is able provide a quotation. The student can mainly describe the decision-making structure of a limited company.

Assessment criteria, good (3)

The student has carried out given assignments well and participated in the course actively. The student can put together a business plan well and can work as an active member of a team. The student can describe the prerequisites of profitable business. The student can construct a credible, market-appropriate business idea and recognize ways of delivering customer value. The student can plan and initiate business operations. The student is able provide a quotation. The student can describe the decision-making structure of a limited company.

Assessment criteria, excellent (5)

The student has carried out given assignments with excellence and participated in the course actively and constructively. The student can put together a very good business plan and can work as an active and constructive member of a team. The student can describe the prerequisites of profitable business. The student can construct a credible, market-appropriate business idea and recognize ways of delivering customer value. The student can plan and initiate business operations. The student is able provide a quotation. The student can describe the decision-making structure of a limited company.