Intercultural communication (5op)

Arviointiasteikko

1-5

Tavoitteet

Students are able to utilize relationship marketing as a strategic approach of marketing in the fields of business-to-business marketing, service marketing and durable goods. The course also focuses on building new and maintaining/developing current business relationships. Special attention will be given to CRM systems as a tool for customer relationship maintenance and management.

Sisältö

- relationship marketing in business to business sector
- services and durable goods area
- formation and maintenance of customer relationships
- management of customer relationships
- CRM systems

Oppimateriaalit

Course material is provided by the teacher.

Opetusmenetelmät

? Lecture to impart knowledge of concepts, theories and ideas.
? Group discussion and activities to allow the student to synthesize and apply knowledge and concepts
? Personal exploration and reflection through journaling and writing to enable the student to integrate information into his or her own worldview/paradigm.
? Outreach activities aimed at providing the students the opportunity to learn from people outside of the immediate classroom

Opiskelijan ajankäyttö ja kuormitus

Total work load of the course is 81 h

Arviointikriteerit, tyydyttävä (1)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Good (4-3): The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Satisfactory (2-1): The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company?s assignment.

Esitietovaatimukset

No prerequisites

Lisätiedot

Both Finnish and exchange students welcome!