CRM and Sales in Digital Environments (5op)

Osaamistavoitteet

After completing the course, the student will have the competence to: - explain the fundamental concepts and principles in CRM and sales - formulate and assess strategic, operational and tactical CRM decisions - understand the differences between various CRM systems - analyze and utilize sales and customer data to support business planning - apply key analytical tools and software to manage customer relationships

Sisältö

Strategic CRM and sales: - Understanding customer relationships - Managing the customer lifecycle: customer acquisition, customer retention and development - Customer portfolio management - Delivering customer-experienced value - Managing customer experience CRM systems: - CRM for customer management and analysis - CRM for marketing management and analysis - CRM for sales team management and analysis

Arviointikriteerit, tyydyttävä (1)

Learning objectives of the course were achieved at a satisfactory level.

Arviointikriteerit, hyvä (3)

Learning objectives of the course were achieved at a good level.

Arviointikriteerit, kiitettävä (5)

Learning objectives of the course were achieved at an excellent level.