Business in creative fields (5cr)

Objective

The student is able to

- recognize the typical and special features of business in creative fields
- analyze the entrepreneurial path in creative fields and plan the refining and testing of a product or service idea
- analyze the key factors of success
- assess their own entrepreneurial resources

Content

- special features of creative fields and essence of business activities
- creative fields in interfaces as part of multi-field business activities
- clarification of the success factors in success stories
- stages of the development, testing and commercialization of an idea
- productization of new services and competence
- earnings logic, sources of financing and grants

Assessment criteria, satisfactory (1)

Fair (2 to 1): The student plans the development of a product or service idea using some elements of productization. The student's actions and outputs show tolerable command of the operational model of developing and testing. The student assesses their entrepreneurial resources.

Assessment criteria, good (3)

Good (4 to 3): The student plans the development of a product or service idea using the tools of productization in a comprehensive way. The student's actions and outputs show command of the operational model of developing and testing. The student assesses their entrepreneurial resources critically.

Assessment criteria, excellent (5)

Excellent (5): The student plans the development of a product or service idea using the basis for creative fields tools of productization in an excellent way. The student's actions and outputs show strong command of the operational model of developing and testing. The student assesses their entrepreneurial resources critically and in a diverse way.