Sport and Event MarketingLaajuus (5 op)
Tunnus: IB00CX93
Osaamistavoitteet
Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.
Sisältö
- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations
Esitietovaatimukset
Basic Studies
Arviointikriteerit, tyydyttävä (1)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Arviointikriteerit, hyvä (3)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Arviointikriteerit, kiitettävä (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Ilmoittautumisaika
22.04.2024 - 08.09.2024
Ajoitus
21.10.2024 - 05.12.2024
Laajuus
5 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Kimmo Kulmala
Opiskelijaryhmät
-
IB23BBachelor of Business Administration, International Business
-
IGWCM24FGateway to Cultural Management Studies
-
IB22BTradenomi (AMK), International Business
-
IB23ABachelor of Business Administration, International Business
-
IGWIB24FGateway to International Business
-
IB22ATradenomi (AMK), International Business
Tavoitteet
Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.
Sisältö
- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations
Oppimateriaalit
Opettajan määrittämä materiaali
Opetusmenetelmät
Kontaktiopetus, verkkomateriaali, itsenäiset ja ryhmäharjoitukset, mahdollinen tentti
Opiskelijan ajankäyttö ja kuormitus
Lecture 35 hours
Independent work 100 hours
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Arviointikriteerit, hyvä (3)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Arviointikriteerit, kiitettävä (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Arviointimenetelmät ja arvioinnin perusteet
Aktiivinen osallistuminen
Mahdollinen tentti
Kurssityö
Arviointikriteerit, tyydyttävä (1-2)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Arviointikriteerit, hyvä (3-4)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Arviointikriteerit, kiitettävä (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Esitietovaatimukset
Basic Studies
Ilmoittautumisaika
17.04.2023 - 11.10.2023
Ajoitus
17.11.2023 - 17.12.2023
Laajuus
5 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Kimmo Kulmala
Opiskelijaryhmät
-
IGWCM23FGateway to Cultural Management Studies
-
IGWIB23FGateway to International Business
-
IB21Tradenomi (AMK), International Business
-
IB22BTradenomi (AMK), International Business
-
IB22ATradenomi (AMK), International Business
Tavoitteet
Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.
Sisältö
- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations
Oppimateriaalit
Opettajan määrittämä materiaali
Opetusmenetelmät
Kontaktiopetus, verkkomateriaali, itsenäiset ja ryhmäharjoitukset, mahdollinen tentti
Opiskelijan ajankäyttö ja kuormitus
Lecture 35 hours
Independent work 100 hours
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Arviointikriteerit, hyvä (3)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Arviointikriteerit, kiitettävä (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Arviointimenetelmät ja arvioinnin perusteet
Aktiivinen osallistuminen
Mahdollinen tentti
Kurssityö
Arviointikriteerit, tyydyttävä (1-2)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Arviointikriteerit, hyvä (3-4)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Arviointikriteerit, kiitettävä (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Esitietovaatimukset
Basic Studies
Ilmoittautumisaika
16.04.2022 - 12.10.2022
Ajoitus
07.11.2022 - 13.12.2022
Laajuus
5 op
Virtuaaliosuus (op)
1 op
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Bachelor of Business Administration, International Business
Opettaja
- Elisa Kannasto
Opiskelijaryhmät
-
IB20Tradenomi (AMK), International Business
-
IGWCM22FGateway to cultural management studies
-
IB21Tradenomi (AMK), International Business
-
IGWIB22FGateway to International Business
Tavoitteet
Students can describe the links between sports club, event organizing and marketing. The student recognizes the different roles in sports and event organizing and understands their importance. Students understand the importance of sponsorship as part of sports marketing. Students are able to define the key aspects of event marketing and the stages of a service event. Students know how to design a sporting event and its marketing.
Sisältö
- Specific features of sports marketing
- Event marketing and events as part of marketing communications
- Sponsorship and stakeholder relations
Oppimateriaalit
Opettajan määrittämä materiaali
Opetusmenetelmät
Kontaktiopetus, verkkomateriaali, itsenäiset ja ryhmäharjoitukset, mahdollinen tentti
Opiskelijan ajankäyttö ja kuormitus
150 tuntia
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Arviointikriteerit, hyvä (3)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Arviointikriteerit, kiitettävä (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Arviointimenetelmät ja arvioinnin perusteet
Aktiivinen osallistuminen
Mahdollinen tentti
Kurssityö
Arviointikriteerit, tyydyttävä (1-2)
The student has completed the assigned tasks/sections and has participated in the course. Student knows the general information of how to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows what aspects of the design of a sporting event and its marketing.
Arviointikriteerit, hyvä (3-4)
The student has performed well with the given assignments and has actively participated in the course. Student is able to design sports and event marketing. Student can describe the importance of sponsorship in sports. Student knows how to design a sporting event and its marketing.
Arviointikriteerit, kiitettävä (5)
The student has commendably completed the assignments/sections and has actively participated in the course. Student is able to design sports and event marketing. Student can understand the importance of sponsorship in sports. Student is able to design a sporting event and its marketing independently.
Esitietovaatimukset
Basic Studies