Professional Personal Branding and InfluencersLaajuus (5 cr)
Code: 5D00DS42
Objective
Students understand the central concepts of personal branding and influencer marketing. Students are able to identify central characteristics and actors and to analyze the role of personal branding in professional and commercial contexts. Students are able to construct and analyze their own strategy for personal branding. Students are able to analyze the social capital of influencers and engagement in different platforms. Student understands the concept and effects of image management.
Content
-Central concepts of personal branding and influencer marketing
-Self-branding strategies
-Image management
-Platformization
-Actors, categories, networks and communication related to self-branding and influencers
Assessment criteria, satisfactory (1)
-
Assessment criteria, good (3)
-
Assessment criteria, excellent (5)
-
Assessment criteria, approved/failed
Pass: The student shows the ability to understand central concepts. The student is able to analyze personal brands in different platforms and understands their connectivity. Student is able to develop solutions for image management and understands its process. Student shows the ability to construct a strategy for self-branding and develop it in practice.
Materials
Marshall, P.D, Moore, C. & Barbour. K. (2020): Persona Studies - An Introduction. Wiley-Blackwell.
Enrollment
23.08.2024 - 08.09.2024
Timing
01.10.2024 - 31.12.2024
Credits
5 op
Virtual proportion (cr)
5 op
Teaching languages
- English
Degree programmes
- Master of Business Administration, International Business Management
Teachers
- Elisa Kannasto
Student groups
-
IBM24Masters Degree Programme in International Business Management
Objective
Students understand the central concepts of personal branding and influencer marketing. Students are able to identify central characteristics and actors and to analyze the role of personal branding in professional and commercial contexts. Students are able to construct and analyze their own strategy for personal branding. Students are able to analyze the social capital of influencers and engagement in different platforms. Student understands the concept and effects of image management.
Content
-Central concepts of personal branding and influencer marketing
-Self-branding strategies
-Image management
-Platformization
-Actors, categories, networks and communication related to self-branding and influencers
Materials
Marshall, P.D, Moore, C. & Barbour. K. (2020): Persona Studies - An Introduction. Wiley-Blackwell.
Other course material provided in Moodle
Teaching methods
Online course, independent tasks and/ or tests
Student workload
Independent course
reading approximately 70 hours
tasks and reflective assignments 70 hours
realization.localizedApproveRejectDescription
Pass: The student shows the ability to understand central concepts. The student is able to analyze personal brands in different platforms and understands their connectivity. Student is able to develop solutions for image management and understands its process. Student shows the ability to construct a strategy for self-branding and develop it in practice.
Evaluation scale
Passed/failed
Assessment criteria, satisfactory (1)
-
Assessment criteria, good (3)
-
Assessment criteria, excellent (5)
-
Assessment criteria, approved/failed
Pass: The student shows the ability to understand central concepts. The student is able to analyze personal brands in different platforms and understands their connectivity. Student is able to develop solutions for image management and understands its process. Student shows the ability to construct a strategy for self-branding and develop it in practice.
Assessment methods and criteria
Online tasks, material and assignments