Study Guide

Objective

The student can analyze different business growth strategies including organic and non-organic growth strategies. The student can describe the basic concepts and theories of business growth and can analyze the antecedents and consequences of growth. The student can identify and evaluate opportunities for business growth in different market situations.

Content

Theories of business growth
Organic and non-organic firm growth
Market growth strategies
Antecedents of business growth
Managing business growth

Materials

Demirel, P., & Danisman, G.O. (2019). Eco-innovation and firm growth in the circular economy: Evidence from European small- and medium-sized enterprises. Business Strategy and the Environment 28, 1608-1618.

Jansen, J.J.P., Heavey, C., Mom, T.J.M., Simsek, Z., & Zahra, S.A. (2023). Scaling up: Building, Leading and Sustaining Rapid Growth Over Time. Journal of Management Studies, 60(3), 581-604

Coad, A., Segarra, A., & Teruel, M. (2016). Innovation and Firm Growth: Does firm age play a role? Research Policy, 45, 387-400.

MacKelvie, A., & Wiklund, J. (2010). Advancing Firm Growth Research: A Focus on Growth Mode Instead of Growth Rate. Entrepreneurship Theory and Practice, 34(2), 261-288.

Randall, R. (2021). Innovation Strategies for Survival and Growth. Emerald Publishing Limited.

Baisya, R.K. (2010). Winning Strategies for business. Response Books, Sage.

Teaching methods

Virtual lecturer and assignments.

Student workload

135 hours of student work (including online lectures and implementation of assignments.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student demonstrates comprehension of the basic concepts of business growth. The student provides a basic-level analysis of antecedents and consequences of business growth. The student is able to identify and evaluate opportunities for business growth understandably.

Assessment criteria, good (3)

The student demonstrates a good comprehension of the concepts related to business growth. The student provides a clear and comprehensive analysis of antecedents and consequences of business growth. The student is able to identify and evaluate opportunities for business growth using relevant theories.

Assessment criteria, excellent (5)

The student demonstrates excellent comprehension of the concepts of business growth. The student provides a systematic and multifaceted analysis of antecedents and consequences of business growth. The student is able to identify and evaluate opportunities for business growth using profound theoretical justification.

Assessment methods and criteria

Participation in online course, assignments

Assessment criteria, satisfactory (1)

The student does not demonstrate comprehension of the basic concepts of business growth. The student does not provide a basic-level analysis of antecedents and consequences of business growth. The student is not able to identify and evaluate opportunities for business growth understandably.

Assessment criteria, good (3)

The student demonstrates comprehension of the basic concepts of business growth. The student provides a basic-level analysis of antecedents and consequences of business growth. The student is able to identify and evaluate opportunities for business growth understandably.

Assessment criteria, excellent (5)

The student demonstrates a good comprehension of the concepts related to business growth. The student provides a clear and comprehensive analysis of antecedents and consequences of business growth. The student is able to identify and evaluate opportunities for business growth using relevant theories.

Assessment criteria, approved/failed

The student demonstrates excellent comprehension of the concepts of business growth. The student provides a systematic and multifaceted analysis of antecedents and consequences of business growth. The student is able to identify and evaluate opportunities for business growth using profound theoretical justification.