Social Media in Corporate Communications (3cr)

Objective

The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.

Content

- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice

Qualifications

No prerequisites.

Assessment criteria, satisfactory (1)

The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication but the student is not well at all or weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the social media in business communication.

Assessment criteria, good (3)

The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities that social media has in business communication and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the social media in business communication.

Assessment criteria, excellent (5)

The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent social media in business communication.

Further information

Web based studies. Max. 25 students.