Productisation of experience services (6cr)

Objective

Student be able to:
- identify the elements of an experiential experience and the different levels of experience
- brand, produce and implement experiential events
- market the event or related ancillary services and products as commercially viable
- develop an effective marketing campaign plan for the event
- apply the location of the event to develop a functional map of the area and safely guide customers.

Content

- Elements of an experiential experience
- Customer experience management
- Event conceptualisation and target audience definition and analysis
- Event productisation
- Branding and marketing campaign design for an experiential event
- Production of visual marketing material
- Regional map design

Assessment criteria, satisfactory (1)

- Can list the elements of an experiential experience
- Can design an experiential event and related branding and productisation in a guided way

Assessment criteria, good (3)

- Be able to compare the effects of different experiential experiences and choose the most appropriate methods for their own project.
- Can justify the working methods used
- Can independently design an experiential event and its associated branding and productisation

Assessment criteria, excellent (5)

- Can analyse and apply the different aspects of an experiential experience
- Can evaluate their own activities and identify areas for development and means
- Can design an experiential event and related branding and productisation independently and
apply their knowledge with insight