Opinto-opas

Osaamistavoitteet

The student knows principles of marketing planning, implementation and measurement. Student understands the special characteristics of marketing in the food chain and is able to position a product or a service in the chain.

Sisältö

- Consumer and business purchasing processes
- The role of the customer segmentation in marketing
- Marketing planning and implementation
- Factors affecting pricing in different parts of the food chain
- Marketing mix in B2B and B2C markets
- Measurement and development of marketing

Arviointikriteerit, tyydyttävä (1)

The student masters the key principles of marketing satisfactorily and knows how to apply them to some extent in the food chain of products and services marketing.

Arviointikriteerit, hyvä (3)

The student masters the main principles of marketing well and can adapt them to the sales and marketing of the products and services.

Arviointikriteerit, kiitettävä (5)

The student masters the main principles of marketing excellently and can adapt them to the sales and marketing of the products and services.