Study Guide

Objective

The student
• Masters the main features of entrepreneurial competencies, recognises their own entrepreneurial competencies and attitudes, as well as recognises the importance of tolerance for ambiguity in their actions and interaction
• Can name and define the phases of setting up a business
• Recognises, from the perspective of their business idea, the key customers, and their role for profitable business
• Knows and can name entrepreneurship-related opportunities at SeAMK, and related support services.

Content

• Personal entrepreneurial competencies, such as self-knowledge and self-efficacy, motivation values, tolerance for ambiguity, and the importance of one’s own attitudes for choices
• Value production in different structures, such as companies and associations
• Basic concepts and revenue model of entrepreneurship and business activity, economic literacy, risk management
• Phases of business establishment
• Business plan as a tool for the structuration of a business idea
• Business activity as part of society, entrepreneurship as part of life
• Familiarization with the entrepreneurship services provided by SeAMK

Materials

The Business Model: Nature and
Benefits
Ramon Casadesus-Masanell
John Heilbron
Harvard Business School Working Paper

Teaching methods

Basics of Entrepreneurship

Know Entrepreneurial and Business concepts
Identifying business oportunities
Business Models
The startups approach – Entreprenurial approach
Team Work

Reading Material
Team work
Lective lectures

Student workload

12 hours Lectures Classes
54 hours Home preparation and reading

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student can
- take responsibility for their tasks (acts in an entrepreneur-like way)
- recognise their entrepreneurial competences and realize the importance of tolerance for ambiguity in their own actions
- recognise the customer’s key role in the planning of business activity
- recognise, in the business plan, their own competence and the customers and key partners of their company

Assessment criteria, good (3)

In addition to the above things, the student
- can assess their own potential for acting as an entrepreneur
- can assess the chance of success of business operations and becoming an entrepreneur
- can recognise the partners and networks most important for their business
- is familiar with the knowledge base of business and the connection of responsibility with business
- knows the basics of business calculations

Assessment criteria, excellent (5)

In addition to the above things, the student
- can assess the challenges and opportunities of entrepreneurship
- can analyse competitors’ importance for business
- analyse and assess their strategic choices and is aware of the social importance of business activities
- recognises, from the perspective of their business plan, the key risks, masters business calculations, and the pricing of their product or service

Assessment methods and criteria

Reading Quiz (1) (Individual) 10%
Exam ( 1 ) (Individual) 25%
Individual Report (assestment - Survey) 15%

Develop a Product/Service (Group-Jobs to be done) 10%
Develop 2 Business Models and a marketing mix (Groups) 20%
Students Presentations /Idea-B. Model Video (Groups)20%

3 Students per Group:

% Grade
90 - 100 5
80 -89 4
70 to 79 3
60 to 69 4
51 to 59 1

Objective

The student
• Masters the main features of entrepreneurial competencies, recognises their own entrepreneurial competencies and attitudes, as well as recognises the importance of tolerance for ambiguity in their actions and interaction
• Can name and define the phases of setting up a business
• Recognises, from the perspective of their business idea, the key customers, and their role for profitable business
• Knows and can name entrepreneurship-related opportunities at SeAMK, and related support services.

Content

• Personal entrepreneurial competencies, such as self-knowledge and self-efficacy, motivation values, tolerance for ambiguity, and the importance of one’s own attitudes for choices
• Value production in different structures, such as companies and associations
• Basic concepts and revenue model of entrepreneurship and business activity, economic literacy, risk management
• Phases of business establishment
• Business plan as a tool for the structuration of a business idea
• Business activity as part of society, entrepreneurship as part of life
• Familiarization with the entrepreneurship services provided by SeAMK

Materials

Effective Small Business Management; Fifth edition. Norman M. Scarborough and Thomas W. Zimmerer. (1996): Prentice Hall. Inc. A Simon and Schuster Company

Lecturer will provide the presentation slides in Moodle, other entrepreneurship books in SeAMK Library. Students are also advice to research for other information to support their learning and group assignments.

Further readings and materials will be provided by the lecturer

Teaching methods

Lecturing
Class activities
Group or teamwork
Presentation

Student workload

There will be total of 81 hours.

- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations

Content scheduling

• Entrepreneurial competence, self-knowledge and self-efficacy, motivation, human systems of thought, uncertainty tolerance, and processing of disappointments
• Value creation, recognition of value chains and networks in different environments, value creation in different structures, such as companies and associations
• Basic concepts of entrepreneurship and business and earnings logic, economic literacy, risk management
• Stages of the establishment of business activities
• Business plan as a tool for structuring a business idea (for fields of study other than Business)
• Business activities as part of society, entrepreneurship as part of life
• Deepening of the student’s entrepreneurial skills at SeAMK (SeAMK Yritystalli, SeAMKPro, SeiES)

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student can
- take responsibility for their tasks (acts in an entrepreneur-like way)
- recognise their entrepreneurial competences and realize the importance of tolerance for ambiguity in their own actions
- recognise the customer’s key role in the planning of business activity
- recognise, in the business plan, their own competence and the customers and key partners of their company

Assessment criteria, good (3)

In addition to the above things, the student
- can assess their own potential for acting as an entrepreneur
- can assess the chance of success of business operations and becoming an entrepreneur
- can recognise the partners and networks most important for their business
- is familiar with the knowledge base of business and the connection of responsibility with business
- knows the basics of business calculations

Assessment criteria, excellent (5)

In addition to the above things, the student
- can assess the challenges and opportunities of entrepreneurship
- can analyse competitors’ importance for business
- analyse and assess their strategic choices and is aware of the social importance of business activities
- recognises, from the perspective of their business plan, the key risks, masters business calculations, and the pricing of their product or service

Assessment methods and criteria

% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5

Objective

The student
• Masters the main features of entrepreneurial competencies, recognises their own entrepreneurial competencies and attitudes, as well as recognises the importance of tolerance for ambiguity in their actions and interaction
• Can name and define the phases of setting up a business
• Recognises, from the perspective of their business idea, the key customers, and their role for profitable business
• Knows and can name entrepreneurship-related opportunities at SeAMK, and related support services.

Content

• Personal entrepreneurial competencies, such as self-knowledge and self-efficacy, motivation values, tolerance for ambiguity, and the importance of one’s own attitudes for choices
• Value production in different structures, such as companies and associations
• Basic concepts and revenue model of entrepreneurship and business activity, economic literacy, risk management
• Phases of business establishment
• Business plan as a tool for the structuration of a business idea
• Business activity as part of society, entrepreneurship as part of life
• Familiarization with the entrepreneurship services provided by SeAMK

Materials

Effective Small Business Management; Fifth edition. Norman M. Scarborough and Thomas W. Zimmerer. (1996): Prentice Hall. Inc. A Simon and Schuster Company

Lecturer will provide the presentation slides in Moodle, other entrepreneurship books in SeAMK Library. Students are also advice to research for other information to support their learning and group assignments.

Further readings and materials will be provided by the lecturer

Teaching methods

Lecturing
Class activities
Group or teamwork
Presentation

Student workload

There will be total of 81 hours.

- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations

Content scheduling

• Entrepreneurial competence, self-knowledge and self-efficacy, motivation, human systems of thought, uncertainty tolerance, and processing of disappointments
• Value creation, recognition of value chains and networks in different environments, value creation in different structures, such as companies and associations
• Basic concepts of entrepreneurship and business and earnings logic, economic literacy, risk management
• Stages of the establishment of business activities
• Business plan as a tool for structuring a business idea (for fields of study other than Business)
• Business activities as part of society, entrepreneurship as part of life
• Deepening of the student’s entrepreneurial skills at SeAMK (SeAMK Yritystalli, SeAMKPro, SeiES)

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student can
- take responsibility for their tasks (acts in an entrepreneur-like way)
- recognise their entrepreneurial competences and realize the importance of tolerance for ambiguity in their own actions
- recognise the customer’s key role in the planning of business activity
- recognise, in the business plan, their own competence and the customers and key partners of their company

Assessment criteria, good (3)

In addition to the above things, the student
- can assess their own potential for acting as an entrepreneur
- can assess the chance of success of business operations and becoming an entrepreneur
- can recognise the partners and networks most important for their business
- is familiar with the knowledge base of business and the connection of responsibility with business
- knows the basics of business calculations

Assessment criteria, excellent (5)

In addition to the above things, the student
- can assess the challenges and opportunities of entrepreneurship
- can analyse competitors’ importance for business
- analyse and assess their strategic choices and is aware of the social importance of business activities
- recognises, from the perspective of their business plan, the key risks, masters business calculations, and the pricing of their product or service

Assessment methods and criteria

% Grade
51 - 59 = 1
69 - 60 = 2
79 - 70 = 3
89 - 80 = 4
100 - 90 = 5

Objective

The student
• Masters the main features of entrepreneurial competencies, recognises their own entrepreneurial competencies and attitudes, as well as recognises the importance of tolerance for ambiguity in their actions and interaction
• Can name and define the phases of setting up a business
• Recognises, from the perspective of their business idea, the key customers, and their role for profitable business
• Knows and can name entrepreneurship-related opportunities at SeAMK, and related support services.

Content

• Personal entrepreneurial competencies, such as self-knowledge and self-efficacy, motivation values, tolerance for ambiguity, and the importance of one’s own attitudes for choices
• Value production in different structures, such as companies and associations
• Basic concepts and revenue model of entrepreneurship and business activity, economic literacy, risk management
• Phases of business establishment
• Business plan as a tool for the structuration of a business idea
• Business activity as part of society, entrepreneurship as part of life
• Familiarization with the entrepreneurship services provided by SeAMK

Materials

To be provided by the lecturer.
Other supporting literature will be available from the SeAMK library.

Teaching methods

Lecturing
Class activities
Teamwork or groupwork

Student workload

There will be total of 81 hours.

- 12 hours for lecturing and in-class activities
- 69 hours for individual work and teamwork

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student can
- take responsibility for their tasks (acts in an entrepreneur-like way)
- recognise their entrepreneurial competences and realize the importance of tolerance for ambiguity in their own actions
- recognise the customer’s key role in the planning of business activity
- recognise, in the business plan, their own competence and the customers and key partners of their company

Assessment criteria, good (3)

In addition to the above things, the student
- can assess their own potential for acting as an entrepreneur
- can assess the chance of success of business operations and becoming an entrepreneur
- can recognise the partners and networks most important for their business
- is familiar with the knowledge base of business and the connection of responsibility with business
- knows the basics of business calculations

Assessment criteria, excellent (5)

In addition to the above things, the student
- can assess the challenges and opportunities of entrepreneurship
- can analyse competitors’ importance for business
- analyse and assess their strategic choices and is aware of the social importance of business activities
- recognises, from the perspective of their business plan, the key risks, masters business calculations, and the pricing of their product or service

Assessment criteria, good (3)

The student can
- take responsibility for their tasks (acts in an entrepreneur-like way)
- recognise their entrepreneurial competences and realize the importance of tolerance for ambiguity in their own actions
- recognise the customer’s key role in the planning of business activity
- recognise, in the business plan, their own competence and the customers and key partners of their company

Assessment criteria, excellent (5)

In addition to the above things, the student
- can assess their own potential for acting as an entrepreneur
- can assess the chance of success of business operations and becoming an entrepreneur
- can recognise the partners and networks most important for their business
- is familiar with the knowledge base of business and the connection of responsibility with business
- knows the basics of business calculations

Assessment criteria, approved/failed

In addition to the above things, the student
- can assess the challenges and opportunities of entrepreneurship
- can analyse competitors’ importance for business
- analyse and assess their strategic choices and is aware of the social importance of business activities
- recognises, from the perspective of their business plan, the key risks, masters business calculations, and the pricing of their product or service