Marketing Research (3cr)

Objective

The student is capable of planning a marketing research project to support decision making in an international marketing environment.

Content

- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire

Qualifications

Basics of Marketing

Assessment criteria, satisfactory (1)

The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.

Assessment criteria, good (3)

The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.