Opinto-opas

Osaamistavoitteet

Students can design and implement content for digital platforms. They manage producing, processing, and publishing of digital text (storytelling), image, audio, and video. The student masters the utilization of social media in business and can utilize various software for digital content creation. The student can maintain social media services and help drive traffic to the website.

Sisältö

- producing, processing, and publishing of digital text (storytelling), images, audio, and video.
- various software for digital content creation
- maintenance of social media services
- SEO tools and practices
- AI Tools in content creation

Esitietovaatimukset

Basic studies

Arviointikriteerit, tyydyttävä (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the assignments.

Arviointikriteerit, hyvä (3)

The student has carried out work and participated actively and constructively. The student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: The student has been able to develop solutions in the assignments of the course.

Arviointikriteerit, kiitettävä (5)

The student has carried out work thoroughly and participated actively and constructively. The student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: The student has been able to develop creative solutions in the assignment of the course.