Marketing ResearchLaajuus (3 op)

Osaamistavoitteet

The student is capable of planning a marketing research project to support decision-making in an international marketing environment. The course covers an examination of the product, consumer, competitive, and market research, types of research by technique or function, stages in the empirical research process, survey research methods, questionnaire construction, an analysis of the various types of secondary data, types of sampling designs and procedures, data collection methods, data analysis, and elementary statistical applications.

Sisältö

- marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- the creation of a research design for a case company, including a questionnaire
- market research proposal
- creating a questionnaire design
- carry out a market research project

Esitietovaatimukset

Basics of Marketing

Arviointikriteerit, tyydyttävä (1)

The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.