Corporate CommunicationsLaajuus (3 cr)
Code: LT00DT41
Objective
The student can identify the basic elements of company communication planning and give examples of their application in practice. The student can analyze the planning and implementation of corporate communication. The student knows how to develop the company's communication, considering different channels and purposes.
Content
- Communication planning; plans and strategies
- Crisis and change communication
- Channels of workplace communication
Assessment criteria, satisfactory (1)
The student can give examples of the company's communication planning tools, and to some extent also give examples of their application in practice. At a superficially satisfactory level, the student can analyze the planning and implementation of corporate communication and also give some examples of development measures. The student has generally followed the assignment instructions, but the student's participation is otherwise quite low.
Assessment criteria, good (3)
The student can identify the company's communication planning tools and give examples of their application in practice based on theory. The student knows how to analyze the planning and implementation of corporate communication, gives examples of development measures, and considers different communication planning channels. The student has followed the assignment instructions and participates actively.
Assessment criteria, excellent (5)
The student can identify the company's communication planning tools and give versatile examples of their application in practice based on theory. The student can analyze and evaluate the planning and implementation of corporate communication. The student can give examples of development measures considering different channels in communication planning. The student knows how to propose fresh solutions within the framework of the assignments and is self-initiative and active.