Implementation of Global Strategies (5op)

Tavoitteet

Students are able to implement marketing strategies into practice by following the case companies and their decisions in certain problematic marketing situations. This is achieved by going through several case studies (which relate to different kind of challenges of marketing) during the course.

Sisältö

- current marketing management topics chosen by the lecturer

Oppimateriaalit

Material provided by the lecturer during the class.

Opetusmenetelmät

Cases, readings and written assignments

Opiskelijan ajankäyttö ja kuormitus

Total work load of the course 108 h
- of which schedule studies 32 h
- of which autonomous studies 76 h

Arviointikriteerit, tyydyttävä (1)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Good (4-3): The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Satisfactory (2-1): The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company?s assignment.

Esitietovaatimukset

No prerequisites