Implementation of Global Strategies (5op)

Osaamistavoitteet

Students are able to implement marketing strategies into practice by following the case companies and their decisions in certain problematic marketing situations. This is achieved by going through several case studies (which relate to different kind of challenges of marketing) during the course.

Sisältö

- current marketing management topics chosen by the lecturer

Esitietovaatimukset

No prerequisites

Arviointikriteerit, tyydyttävä (1)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Good (4-3): The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Satisfactory (2-1): The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company?s assignment.

Oppimateriaalit

Material provided by the lecturer during the class.

Toteutustavat

Cases, readings and written assignments