Implementation of Global Strategies (5cr)
Code: KD27CMMA116-3001
General information
- Enrollment
- 17.08.2017 - 13.10.2017
- Registration for the implementation has ended.
- Timing
- 06.10.2017 - 14.10.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Teaching languages
- English
- Degree programmes
- Master of Business Administration, International Business Management
- Teachers
- Yli Nimeämätön
- Course
- KD27CMMA116
Objective
Students are able to implement marketing strategies into practice by following the case companies and their decisions in certain problematic marketing situations. This is achieved by going through several case studies (which relate to different kind of challenges of marketing) during the course.
Content
- current marketing management topics chosen by the lecturer
Materials
Material provided by the lecturer during the class.
Teaching methods
Cases, readings and written assignments
Student workload
Total work load of the course 108 h
- of which schedule studies 32 h
- of which autonomous studies 76 h
Assessment criteria, satisfactory (1)
Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Good (4-3): The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Satisfactory (2-1): The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company?s assignment.
Qualifications
No prerequisites