Social Media in Corporate Communications (3cr)
Course unit code: LT00DC00
General information
- Credits
- 3 cr
- Teaching language
- Finnish
- Responsible person
- Osmo Mäkiniemi
Objective
The student will be able to recognize the opportunities of social media in business communication. The student will be competent in producing texts in social media and using social media as a channel of business communication.
Content
- social media strategy and plan
- social media channels and how they are used in business communication
- Communication in social media and tone of voice
Qualifications
No prerequisites.
Assessment criteria, satisfactory (1)
The student participates in the discussions of the discussion group and takes a stand/answers the questions posed by the lecturer there. The student knows how to highlight the possibilities of social media in business communication, but familiarity with the background materials is random. The student unilaterally highlights his ability to utilize social media and the possibilities of its various channels in business communication.
Assessment criteria, good (3)
The student is actively taking part in conversations and can take a stance on/answer questions that the lecturer has provided. The student can bring up the ability to recognize the possibilities that social media has in business communication and the student can bring out familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Assessment criteria, excellent (5)
The student is taking part in conversations and can take a stance on/answer questions that the lecturer has provided and is also able to bring up the ability to recognize the possibilities that social media has in business communication. The student is also capable of bringing familiarization to the materials and literature. The student can show her/his ability to utilize social media in business communication.
Further information
Online course. Max. 25 students.