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Marketing Planning and Implementation in the Food Chain (5 cr)

Code: CA00DA61-3003

General information


Enrollment
22.04.2025 - 03.09.2025
Registration for the implementation has begun.
Timing
25.08.2025 - 14.12.2025
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
0 cr
Virtual portion
5 cr
Mode of delivery
Distance learning
Unit
SeAMK Hospitality Management
Campus
SeAMK Seinäjoki, Frami
Teaching languages
Finnish
Degree programmes
Degree Programme in Food and Hospitality
Teachers
Paula Juurakko
Sanna Jyllilä
Groups
RESTO24
Bachelor of Hospitality Management, Full-time studies
MRESTO25K
Bachelor of Hospitality Management, Part-time studies
Course
CA00DA61

Evaluation scale

1-5

Objective

The student knows the principles of marketing planning, implementation and measurement of results
The students know the special features of marketing in the food chain.
The student knows the possibilities of value creation to be built in the marketing process.
The students are able to apply their knowledge either in the marketing of primary products, industrial products or restaurant services.

Content

- Consumer and business market purchasing decision processes
- The importance of customer segmentation in marketing
- Marketing planning and implementation
- Marketing development and evaluation
- Marketing mix in the business and consumer markets
- Basics of digital marketing
- Exercises to design, implement and evaluate the marketing of either primary products, industrial products or restaurant services.

Location and time

The schedules for the scheduled online teaching can be found in the timetable at https://lukkarikone.seamk.fi/. Timetables are published for the next six weeks. The first six weeks of autumn are published by Midsummer and the first six weeks of spring by Christmas. Timetables may be subject to changes.

Materials

Bergström, S., & Leppänen, A. (2009). Yrityksen asiakasmarkkinointi (13. ed.) tai uudempi painos. Edita.
Kotler, P. & Keller, K. (2006). Marketing Management (12. ed). Scientific Research.
Grönroos, C. (2020). Palveluiden johtaminen ja markkinointi. Alma Talent. E-book.

Teaching methods

The study is conducted online in the Moodle learning environment.

The study requires participation in scheduled online teaching.

The recordings of the teaching sessions are available for later viewing in Moodle.

The study requires independent work and scheduling.

Completion alternatives

Identification of prior learning
Studification

Student workload

The workload of the study is designed so that one credit corresponds to an average of 27 hours of student work to achieve the learning objectives. The actual time required varies individually, e.g., due to prior knowledge.

Assessment criteria, satisfactory (1)

The student knows the basic principles of marketing and is able to apply them to some extent in the marketing of food chain products and services.

Assessment criteria, good (3)

The student knows the basic principles of marketing and is able to apply them well in the marketing of food chain products and services.

Assessment criteria, excellent (5)

The student knows the basic principles of marketing and is able to apply them excellently to the marketing of food chain products and services. The student is also able to develop creative marketing solutions for product and service concepts.

Qualifications

No prerequisites.

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