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Marketing Planning and Management (4 cr)

Code: LTVAMA401-3013

General information


Enrollment
13.11.2023 - 22.01.2024
Registration for the implementation has ended.
Timing
22.01.2024 - 17.03.2024
Implementation has ended.
Number of ECTS credits allocated
4 cr
Local portion
4 cr
Mode of delivery
Contact learning
Unit
SeAMK Business Management and SME Business Management
Campus
SeAMK Seinäjoki, Frami
Teaching languages
Finnish
Degree programmes
Bachelor of Business Administration, Business Management
Teachers
Miia Koski
Course
LTVAMA401

Evaluation scale

1-5

Objective

The student can recognize the meaning of market orientation in firm performance. The student has the capability to make strategic choices in marketing management. The student can plan marketing in dynamic environment.

Content

-Tools of the marketing mix
-Marketing planning process
-Market orientation and marketing capability
-Marketing management

Materials

-Hooley, G., Piercy, N., Nicoulaud, B. (2007). Marketing Strategy and Competitive Positioning

-Kotler, P. & Keller, K. (2006). Marketing Management

-Trout, J. & Hafren, G. (2003). Erilaistu tai kuole. Selviytyminen tappavan kilpailun aikakautena

-Other material announced by the lecturer

Assessment criteria, satisfactory (1)

The student has done the work and participated as instructed. The student demonstrates the capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to market environment, and can apply said knowledge in planning marketing to gain competitive advantage. The student can draw a marketing plan for a firm.

Assessment criteria, good (3)

The student has done the work well and participated actively. The student demonstrates good capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to market environment, and can apply said knowledge in planning marketing to gain competitive advantage. The student can draw a marketing plan for a firm.

Assessment criteria, excellent (5)

The student has done the work to an excellent standard and participated actively and constructively. The student demonstrates excellent capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to market environment, and can apply said knowledge in planning marketing to gain competitive advantage. The student can draw a marketing plan for a firm.

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