Marketing Planning and Management (4 cr)
Code: LTVAMA401-3013
General information
Enrollment
13.11.2023 - 22.01.2024
Timing
22.01.2024 - 17.03.2024
Credits
4 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Miia Koski
Student groups
-
LITA21B
Objective
The student can recognize the meaning of market orientation in firm performance. The student has the capability to make strategic choices in marketing management. The student can plan marketing in dynamic environment.
Content
-Tools of the marketing mix
-Marketing planning process
-Market orientation and marketing capability
-Marketing management
Materials
-Hooley, G., Piercy, N., Nicoulaud, B. (2007). Marketing Strategy and Competitive Positioning
-Kotler, P. & Keller, K. (2006). Marketing Management
-Trout, J. & Hafren, G. (2003). Erilaistu tai kuole. Selviytyminen tappavan kilpailun aikakautena
-Other material announced by the lecturer
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has done the work and participated as instructed. The student demonstrates the capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to market environment, and can apply said knowledge in planning marketing to gain competitive advantage. The student can draw a marketing plan for a firm.
Assessment criteria, good (3)
The student has done the work well and participated actively. The student demonstrates good capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to market environment, and can apply said knowledge in planning marketing to gain competitive advantage. The student can draw a marketing plan for a firm.
Assessment criteria, excellent (5)
The student has done the work to an excellent standard and participated actively and constructively. The student demonstrates excellent capability to make strategic choices in marketing management and marketing planning. The student can assess the competitive position of the firm in relation to market environment, and can apply said knowledge in planning marketing to gain competitive advantage. The student can draw a marketing plan for a firm.