Marketing Management (3 op)
Toteutuksen tunnus: IB00CX77-3002
Toteutuksen perustiedot
- Ilmoittautumisaika
-
17.04.2023 - 06.09.2023
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
04.09.2023 - 15.10.2023
Toteutus on päättynyt.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 3 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- SeAMK International Business
- Toimipiste
- SeAMK Seinäjoki, Frami
- Opetuskielet
- englanti
- Koulutus
- Bachelor of Business Administration, International Business
Arviointiasteikko
1-5
Sisällön jaksotus
Value Creation
Competitors Analysis, Marketing Mix, Extended Marketing Mix, Marketing Planning, Sales Planning
The role of international Marketing
Strategic International Marketing Plan to access a New market
Understanding Customers and Markets
Culture has key issue in International Marketing
Adapting the Marketing concepts
Customer Relationship Management
Tavoitteet
The student is capable of creating a marketing plan for a different cultural environment. Student knows the environmental factors to this process and is able to take into consideration their effect on adapting existing means of competition in the target market.
Sisältö
- Environmental analysis
- Different strategies available for 4 P adaptation
Aika ja paikka
Classrooms
Oppimateriaalit
Principles of Marketing , Phillip Kotler
Class Notes
Marketing Cases
Opetusmenetelmät
Reading Material
Case Solving /presentation
Active Class discussions
Videos
Final Report
Moodle Exams
Opiskelijan ajankäyttö ja kuormitus
20 Hours Lesson
2 hours presentations
60 Hours preparation and reading
Arviointikriteerit, tyydyttävä (1)
The student has carried out work and participated as instructed. Students are able to carry out environmental analyses in an international company and based on that draw consequences on the adaptation process of means of competition.
Arviointikriteerit, hyvä (3)
The student has carried out work well and participated actively. Students are able to carry out environmental analyses in an international company and based on that draw logical consequences on the adaptation process of means of competition.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out environmental analyses in an international company and based on that draw creatively consequences on the adaptation process of means of competition.
Esitietovaatimukset
- Basics of Marketing
- Cross-Cultural Business