Marketing Management (3 cr)
Code: IB00CX77-3002
General information
Enrollment
17.04.2023 - 06.09.2023
Timing
04.09.2023 - 15.10.2023
Credits
3 op
Teaching languages
- English
Degree programmes
- Bachelor of Business Administration, International Business
Teachers
- Dario Liberona
Student groups
-
IB22A
Objective
The student is capable of creating a marketing plan for a different cultural environment. Student knows the environmental factors to this process and is able to take into consideration their effect on adapting existing means of competition in the target market.
Content
- Environmental analysis
- Different strategies available for 4 P adaptation
Location and time
Classrooms
Materials
Principles of Marketing , Phillip Kotler
Class Notes
Marketing Cases
Teaching methods
Reading Material
Case Solving /presentation
Active Class discussions
Videos
Final Report
Moodle Exams
Student workload
20 Hours Lesson
2 hours presentations
60 Hours preparation and reading
Content scheduling
Value Creation
Competitors Analysis, Marketing Mix, Extended Marketing Mix, Marketing Planning, Sales Planning
The role of international Marketing
Strategic International Marketing Plan to access a New market
Understanding Customers and Markets
Culture has key issue in International Marketing
Adapting the Marketing concepts
Customer Relationship Management
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has carried out work and participated as instructed. Students are able to carry out environmental analyses in an international company and based on that draw consequences on the adaptation process of means of competition.
Assessment criteria, good (3)
The student has carried out work well and participated actively. Students are able to carry out environmental analyses in an international company and based on that draw logical consequences on the adaptation process of means of competition.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out environmental analyses in an international company and based on that draw creatively consequences on the adaptation process of means of competition.
Assessment methods and criteria
Assessment scale:
51-59 1
60-69 2
70-79 3
80-89 4
90-100 5
Qualifications
- Basics of Marketing
- Cross-Cultural Business