Siirry suoraan sisältöön

International Marketing Management and Research (6 op)

Toteutuksen tunnus: KD06BNMA622-3010

Toteutuksen perustiedot


Ilmoittautumisaika

15.10.2021 - 06.03.2022

Ajoitus

21.02.2022 - 06.05.2022

Laajuus

6 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet

  • Englanti

Tutkinto-ohjelma

  • Bachelor of Business Administration, DP in International Business
  • Gateway to International Business

Opettaja

  • Dario Liberona
  • Ville-Pekka Mäkeläinen

Opiskelijaryhmät

  • IB20
    Tradenomi (AMK), International Business
  • IGWIB22S
    Gateway to International Business

Tavoitteet

The student is capable of finding out information to support decision making in an international marketing environment. This decision making is based on marketing research information and analysis of the operational environment both at home and in the target area.

Sisältö

- International Marketing: environmental analysis, adaptation of 4 P's
- Decision-making perspective on marketing research
- Ethical issues
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Esitietovaatimukset

Basics of Marketing