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International Marketing Management and Research (6 cr)

Code: KD06BNMA622-3010

General information


Enrollment
15.10.2021 - 06.03.2022
Registration for the implementation has ended.
Timing
21.02.2022 - 06.05.2022
Implementation has ended.
Number of ECTS credits allocated
6 cr
Local portion
6 cr
Mode of delivery
Contact learning
Unit
SeAMK International Business
Campus
SeAMK Seinäjoki, Frami
Teaching languages
English
Degree programmes
Bachelor of Business Administration, International Business
Gateway to International Business
Teachers
Dario Liberona
Ville-Pekka Mäkeläinen
Course
KD06BNMA622

Evaluation scale

1-5

Objective

The student is capable of finding out information to support decision making in an international marketing environment. This decision making is based on marketing research information and analysis of the operational environment both at home and in the target area.

Content

- International Marketing: environmental analysis, adaptation of 4 P's
- Decision-making perspective on marketing research
- Ethical issues
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire

Assessment criteria, satisfactory (1)

The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.

Assessment criteria, good (3)

The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Qualifications

Basics of Marketing

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