Music Management and Mediation Skills (5cr)

Objective

Student be able to:
Identify the diverse audiences and operational fields of the modern music business.
Build a strategic foundation for social media and online presence for themselves and their represented artists.
Apply the importance of passive promotion and utilize it to enhance the visibility of the represented artist.
Develop an artist's brand identity and identify the components that contribute to it.
Communicate effectively with artists and execute collaboratively designed strategies.
Recognize the roles and significance of intermediaries in scaling operations and enriching content.
Analyze and create strategically tailored management agreements.
Utilize the contemporary tripartite model of management to advance an artist's career.

Content

This course focuses on the core elements of the music business, emphasizing online presence and its strategic use within real markets. The aim is to provide students with practical knowledge of contemporary management models in the music industry and their application in an international and dynamic environment.

Audiences and operational fields in the music business
The significance of online presence and strategic social media utilization
Establishing and developing artist-management relationships
Brand development and aligning with the goals of the represented artist
Effective communication with artists and implementing joint action plans
The importance, content, and strategic interpretation of management agreements
The role of intermediaries in scaling and enriching content as part of management
The impact of AI and digital tools on music business management

Assessment criteria, satisfactory (1)

The student recognizes the structures and terminology of the music business.
Outline the basics of management and can assist in intermediary tasks.

Assessment criteria, good (3)

The student recognizes the operational methods, professional requirements of intermediaries, and management tasks within the music business.
Can analyze and interpret management agreements and support an artist's activities effectively.
Outline the importance of digital visibility and has internalized the significance of online presence in artist promotion.

Assessment criteria, excellent (5)

The student masters the structures and practices of the music business and can independently perform management tasks.
Can build strategic action plans with artists, productize their expertise, and comprehensively interpret management agreements.
Recognizes the requirements of international markets and can leverage digital visibility to advance an artist's career.
Excels in utilizing the concept of online presence as part of strategic promotion.