Strategies for Business Growth (5cr)

Objective

The student can analyze different business growth strategies including organic and non-organic growth strategies. The student can describe the basic concepts and theories of business growth and can analyze the antecedents and consequences of growth. The student can identify and evaluate opportunities for business growth in different market situations.

Content

Theories of business growth
Organic and non-organic firm growth
Market growth strategies
Antecedents of business growth
Managing business growth

Assessment criteria, satisfactory (1)

The student demonstrates comprehension of the basic concepts of business growth. The student provides a basic-level analysis of antecedents and consequences of business growth. The student is able to identify and evaluate opportunities for business growth understandably.

Assessment criteria, good (3)

The student demonstrates a good comprehension of the concepts related to business growth. The student provides a clear and comprehensive analysis of antecedents and consequences of business growth. The student is able to identify and evaluate opportunities for business growth using relevant theories.

Assessment criteria, excellent (5)

The student demonstrates excellent comprehension of the concepts of business growth. The student provides a systematic and multifaceted analysis of antecedents and consequences of business growth. The student is able to identify and evaluate opportunities for business growth using profound theoretical justification.