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Visual communication as a sales promoterLaajuus (5 cr)

Code: CA00DU37

Objective

The course provides the participants with basic information on, among other things, the design of presentations, composition, aesthetics and the use of colours and lighting. Upon completion of the course, the student masters the basics of designing and impelementing visual communication. The course provides information and tips that can be used in product presentation or spatial design.

Content

- aesthetic
- window dressing
- colors and atmosphere
- lighting
- spatial design

Assessment criteria, approved/failed

Approved:
The student masters the basic of visual communication and has completed the required tasks.

Fail:
Student participation is low and he/she does not master the basics of visual communication. She / he has not completed the required tasks.

Enrollment

22.04.2024 - 09.10.2024

Timing

01.08.2024 - 31.12.2024

Credits

5 op

Teaching languages
  • Finnish
Seats

10 - 20

Degree programmes
  • Bachelor of Hospitality Management
Teachers
  • Paula Juurakko

Objective

The course provides the participants with basic information on, among other things, the design of presentations, composition, aesthetics and the use of colours and lighting. Upon completion of the course, the student masters the basics of designing and impelementing visual communication. The course provides information and tips that can be used in product presentation or spatial design.

Content

- aesthetic
- window dressing
- colors and atmosphere
- lighting
- spatial design

Teaching methods

Assignments

Student workload

5 credits - 135 hours

Evaluation scale

Passed/failed

Assessment criteria, approved/failed

Approved:
The student masters the basic of visual communication and has completed the required tasks.

Fail:
Student participation is low and he/she does not master the basics of visual communication. She / he has not completed the required tasks.