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CRM and Sales in Digital Environments (5op)

Toteutuksen tunnus: C-02536-MB00AN75-3005

Toteutuksen perustiedot


Ilmoittautumisaika
20.03.2025 - 19.04.2026
Ilmoittautuminen toteutukselle on käynnissä.
Ajoitus
19.04.2026 - 21.05.2026
Toteutus ei ole vielä alkanut.
Opintopistemäärä
5 op
Korkeakoulu
Centria-ammattikorkeakoulu
Opetuskielet
englanti
Paikat
0 - 5
Opintojakso
C-02536-MB00AN75

Arviointiasteikko

0-5

Tavoitteet

After completing the course, the student will have the competence to: - explain the fundamental concepts and principles in CRM and sales - formulate and assess strategic, operational and tactical CRM decisions - understand the differences between various CRM systems - analyze and utilize sales and customer data to support business planning - apply key analytical tools and software to manage customer relationships

Sisältö

Strategic CRM and sales: - Understanding customer relationships - Managing the customer lifecycle: customer acquisition, customer retention and development - Customer portfolio management - Delivering customer-experienced value - Managing customer experience CRM systems: - CRM for customer management and analysis - CRM for marketing management and analysis - CRM for sales team management and analysis

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