Global Innovation Strategy (5op)
Toteutuksen tunnus: 5D00BK84-3001
Toteutuksen perustiedot
- Ilmoittautumisaika
- 18.10.2017 - 16.11.2017
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 17.11.2017 - 26.11.2017
- Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- TKI-osuus
- 5 op
- Toteutustapa
- Lähiopetus
- Opetuskielet
- englanti
- Koulutus
- Tradenomi (ylempi AMK), Liiketoimintaosaaminen
- Master of Business Administration, International Business Management
- Opettajat
- Ville-Pekka Mäkeläinen
- Anne-Maria Aho
- Opintojakso
- 5D00BK84
Tavoitteet
The student is able to identify megatrends, trends and weak signals in industry’s environment. Student can evaluate the impact of the change and transformation processes of business environment. The student is able to identify the opportunities and threats of digital business and develop digital business model.
Sisältö
• Strategic management
• Business forecasting
• Digital business environment
• Service business and innovation
• International business
• Social media and digital marketing
Arviointikriteerit, tyydyttävä (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in practical business cases.
Arviointikriteerit, hyvä (3)
The student has carried out work well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop solutions for the case company in the assignment of the course.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop creative solutions in the assignment of the course.