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Pricing (3cr)

Code: KD07BMMA211-3002

General information


Enrollment
15.05.2017 - 06.11.2017
Registration for the implementation has ended.
Timing
10.11.2017 - 25.11.2017
Implementation has ended.
Number of ECTS credits allocated
3 cr
Local portion
3 cr
Mode of delivery
Contact learning
Teaching languages
Finnish
Degree programmes
Bachelor of Business Administration, SME Business Management
Teachers
Henri Teittinen
Course
KD07BMMA211

Objective

The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can make calculations concerning the impact of pricing on profitability.

Content

- Marginal pricing calculations
- Price elasticity
- The pricing process
- Pricing methods

Materials

Textbook: Järvenpää, Länsiluoto, Partanen, Pellinen. Talousohjaus ja kustannuslaskenta. SanomaPro.

Teaching methods

Lectures and exercises.

Assessment criteria, satisfactory (1)

Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can make, to an excellent standard, calculations concerning the impact of pricing on profitability.
Good (4-3): The student has done the work well and participated actively. The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can, to a good standard, make calculations concerning the impact of pricing on profitability.
Satisfactory (2-1): The student has done the work and participated as instructed. The student can describe the pricing process and contribute constructively to pricing processes in a firm. The student can define factors influencing pricing (competitive situation, nature of the offering, cost structure, customer preferences). The student can describe different pricing methods and select the optimal one. The student can make calculations concerning the impact of pricing on profitability.

Qualifications

Virtual enterprise activities, Basics of Financial Management.

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