Audience Development (3 cr)

Evaluation scale

1-5

Objective

The student
- understands the importance and goals of audience development in cultural management
- is able to make a audience development plan
- recognizes different methods of audience development and is able to apply some method in an audience development project
- understands target groups' different needs and cultural backgrounds and is able to set the goals of audience development accordingly
- is able to develop the commissioner's operations through audience development

Content

- goals, methods and forms of audience development
- definition of the target group's needs
- design and implementation of an audience development plan in a production included in the studies preferably as a commission
- audience-focus, diversity of audiences, and taking diverse accessibility into account

Materials

Taide- ja kulttuurilaitosten yleisötyön muodot, laajuus ja tuloksellisuus. (2015). Cuporen verkkojulkaisuja 27

Assessment criteria, satisfactory (1)

The student is able to design and implement an audience development project or part of it.

Assessment criteria, good (3)

The student understands the importance of audience development as part of the production process and as an independent work form in cultural management. They are able to design and implement an audience development project according to the commissioner's wishes.

Assessment criteria, excellent (5)

The student understands the importance of audience development as part of the production process and as an independent work form in cultural management. They are able to design and implement an audience development project according to the commissioner's wishes. They are able to analyze and develop the commissioner's operations with an audience development plan.