Online Business Project (5cr)

Evaluation scale

1-5

Content scheduling

Introduction to Digital Business
Entrepreneurship
Digital Business and Value creation
Analisis of Website - Branding
Web Design Tools aplication - E-commerce
Online Business Models
Digital Marketing Campaigns
Data Analysis and onlien Business
Startup Journey Simulation Game

Objective

Students work in small groups on practical online business tasks. The students are instructed in implementing projects and they complete the actual project work. At the end of the project the students present their results in front of a board of lecturers and students.

Content

- Life cycle of a project, project work
- Planning and implementing an online business project
- Analysing the results of the project

Materials

Module: Online business

Class notes
Case from Harvard Business Library

Teaching methods

The teaching methods include, lectures, use of digital tools, use of the Start Up Journey Business simulation, team work, and presentations. Case Analysis

Student workload

24 hours of academic Classes
30 hours individual work
56 hours Team work material preparation.

Assessment criteria, satisfactory (1)

Students need a lot of help in getting a project subject, in planning and implementing the project. The project group has difficulties in final implementation and timing. The project is completed and the presentation is accepted.

Assessment criteria, good (3)

Students have received a good project topic from a real company or organisation. Planning and implementation is conducted exactly and on time. Students need some help in final implementation. The results are useful for the project commissioner. The presentation includes all central issues regarding the project.

Assessment criteria, excellent (5)

Students are very active in finding a good topic for the project from companies or organisations. The project topic is current and challenging. Planning and implementation will be conducted exactly. The results are very useful for the project commissioner. The presentation is clear and exhaustive.