Siirry suoraan sisältöön

Marketing Management (3 op)

Toteutuksen tunnus: IB00DS68-3001

Toteutuksen perustiedot


Ilmoittautumisaika
22.04.2025 - 03.09.2025
Ilmoittautuminen toteutukselle on käynnissä.
Ajoitus
08.09.2025 - 12.10.2025
Toteutus ei ole vielä alkanut.
Opintopistemäärä
3 op
Lähiosuus
3 op
Toteutustapa
Lähiopetus
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
englanti
Koulutus
Bachelor of Business Administration, International Business
Opettajat
Dario Liberona
Ryhmät
IB24A
Bachelor of Business Administration, International Business
Opintojakso
IB00DS68

Arviointiasteikko

1-5

Sisällön jaksotus

Content
Class-Introduct / Marketing
Marketing Project - Trade
International Trade / Economic Complexity Map
Quiz 2 - Class (Chapters and 12, guide book)
Segmentation / Product development
Relationship Marketing
Case solution
Cultural Analysis
International Marketing
Cultural Analysis report
Final Presentations

Tavoitteet

The student can create a marketing plan for a different cultural environment. The student knows the environmental factors of this process and can take into consideration their effect on adapting existing means of competition in the target market.

Students can develop a marketing plan for a company in the international context and know about marketing mix adaptation in different markets.

Sisältö

- Environmental analysis
- Different strategies available for 4 P adaptation

Oppimateriaalit

Guide Book - International Marketing / Cateora-Graham - Pearson

Reference Book - Marketing Management – Philip Kotler - Pearson

Opetusmenetelmät

Methodologies include Competitors Analysis, Value Proposition, Segmentation, Jobs to be done, Hofstade Analysis, extended marketing mix, branding, digital marketing

Case analysis

International marketing plan report.

Opiskelijan ajankäyttö ja kuormitus

16 sessions of 90 minutes, including a recovery class.

32 Hrs. of personal work and team work.

Arviointikriteerit, tyydyttävä (1)

The student has carried out work and participated as instructed. Students are able to carry out environmental analyses in an international company and based on that draw consequences on the adaptation process of means of competition.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to carry out environmental analyses in an international company and based on that draw logical consequences on the adaptation process of means of competition.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out environmental analyses in an international company and based on that draw creatively consequences on the adaptation process of means of competition.

Esitietovaatimukset

- Basics of Marketing
- Cross-Cultural Business

Lisätiedot

The marketing concepts, value, scope.
Typical steps of the strategic marketing management process: strategic analysis, conceptualization, formulation and strategic control
theory and in practice of concepts and methodologies on Strategic Marketing, operational marketing and international marketing.
The role of international Marketing
Strategic International Marketing Plan to access a New market
Understanding Customers and Markets
Culture has key issue in International Marketing
Adapting the Marketing concepts
Basics Customer Relationship Management

Siirry alkuun