Corporate Communications (3 cr)

Code: LT00CL74-3004

General information

Enrollment: 22.04.2025 - 03.09.2025; Registration for the implementation has begun.

Timing: 15.09.2025 - 16.11.2025; The implementation has not yet started.

Number of ECTS credits allocated: 3 cr

Local portion: 0 cr

Virtual portion: 3 cr

Unit: SeAMK Business Management and SME Business Management

Campus: SeAMK Seinäjoki, Frami

Teaching languages: Finnish

Seats: 0 - 40

Degree programmes: Bachelor of Business Administration, SME Business Management

Teachers: Saija Råtts

Groups: MPK24
Bachelor of Business Administration, SME Business Management

Course: LT00CL74

Evaluation scale

1-5

Objective

The student is able to recognize corporate communication tools and is capable to utilize them. The student is able to analyze the planning and operations of corporate communications. The student knows how to develop the company's communication in a versatile way, taking into account different channels.

Content

- Communication planning; plans and strategies
- Crisis and change communication
- Digital channels of workplace communication

Materials

Juholin, E. 2022. Communicare! Ota viestinnän ilmiöt ja strategiat haltuun. Helsinki: Management Institute of Finland MIF Oy.

- Material provided by lecturer

Teaching methods

Web based learning and online or/and offline course. Time-based lectures.
Independent and group work, flipped.

Student workload

Total about 80 h
Mainly online lectures and web-based learning and materials about 40 h
Group and independent assignments about 40 h

Assessment criteria, satisfactory (1)

The student is able to give some examples of corporate communications tools and in some cases able to utilize them. The student is able in satisfactory level to analyse the corporate communications. Developing the corporate communications is not very successful. The student is not taking part very actively.

Assessment criteria, good (3)

The student is able to recognize corporate communications tools and is able to utilize them (e.g. communication strategies). The student is very well able to analyse the corporate communications and its operations. The student is able to develop the corporate communications. The student is taking part mainly actively.

Assessment criteria, excellent (5)

The student is able to recognize corporate communications tools and is able very well to utilize them (e.g. communication strategies). The student is very well able to analyse and assess the corporate communications and its operations. The student is able to develop the corporate communications and is able to consider different channels. The student is taking part very actively and spontaneous.

Further information

(Online) lectures and web based learning