Digital Marketing (3 cr)
Code: LT00DK44-3001
General information
- Enrollment
- 10.11.2025 - 14.01.2026
- Registration for introductions has not started yet. Registration starts :startDate
- Timing
- 07.01.2026 - 29.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 0 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Distance learning
- Unit
- SeAMK Business Management and SME Business Management
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Lita Nimeämätön
- Scheduling groups
- Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 0 . Open UAS : 0.)
- Groups
-
MLITA23Bachelor of Business Administration, Business Management, Multimodal implementation
- Small groups
- Open UAS (Doesn't apply to degree student)
- Course
- LT00DK44
Evaluation scale
1-5
Objective
Students are able to explain the most important forms of digital marketing. They will be able to promote business online using a variety of digital marketing channels, e.g. search engine optimization, various social media, content marketing, e-mail and display advertising.
Content
- Definitions and terminology
- Digital marketing strategy
- Websites
- Foundations of Analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video Marketing
- Email marketing
- Content marketing
- Mobile Marketing
Assessment criteria, satisfactory (1)
The student can list the concepts and tools of digital marketing. The student can describe the importance of digital marketing in business.
Assessment criteria, good (3)
The student can define and describe the key concepts and tools of digital marketing. The student knows how to implement digital marketing using the most common digital marketing tools. The student knows how to consider marketing results.
Assessment criteria, excellent (5)
The student knows the key concepts and tools of digital marketing well. The student knows how to implement digital marketing in a versatile way using digital marketing tools. The student can evaluate marketing results and develop digital marketing.
Qualifications
Information and Communication Technology