Operational Environment and Competitive Tools of Retail (5cr)

Evaluation scale

1-5

Objective

The student obtains a general view of trade and its significance in Finland. They are able to describe target customer groups of different retail trade sectors and what they use their money for. The student is able to explain the role and functions of trade in the distribution chain. They are able to describe the weapons of trade of entrepreneur-based trade and the shopkeeper-entrepreneur?s role in the retail trade chain and at a company belonging to a chain.

Content

trade as a field of activity in Finland
- customers of trade
- distribution channels
- competitive weapons
- shopkeeper and entrepreneurship

Materials

Material in internet.

Teaching methods

Independent study and online assignments

Student workload

Independent work 135 h.

Assessment criteria, satisfactory (1)

Assignments and exams have been completed according to the criteria of the K-Retailers' Association.

Assessment criteria, good (3)

Assignments and exams have been completed versatile according to the criteria of the K-Retailers' Association.

Assessment criteria, excellent (5)

Assignments and exams have been completed thoroughly according to the criteria of the K-Retailers' Association.

Qualifications

Tutkinto-ohjelman yhteiset perusopinnot.

Further information

Agreement with SeAMK and Kesko.