BIP Winter Dukenet Marketing Game Markstrat (3 op)
Toteutuksen tunnus: XX00DX63-3001
Toteutuksen perustiedot
- Ajoitus
- 01.01.2025 - 29.05.2025
- Toteutus on päättynyt.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 2 op
- Virtuaaliosuus
- 1 op
- Toteutustapa
- Monimuoto-opetus
- Toimipiste
- SeAMK Seinäjoki, Frami
- Opetuskielet
- englanti
- Koulutus
- Tradenomi (AMK), Liiketalous
- Opettajat
- Kimmo Kulmala
- Opintojakso
- XX00DX63
Arviointiasteikko
1-5
Tavoitteet
Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.
Sisältö
- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting
Opetusmenetelmät
Virtual pre-lectures 20-23.1.2025: Working in multicultural teams, how to manage a team and introduction to simulation game. Individually studying the manual of the game.
Intensive week 27-31.1.2025 in Seinäjoki.
Arviointikriteeri, hyväksytty/hylätty
The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.