BIP Winter Dukenet Marketing Game Markstrat (3cr)
Code: XX00DX63-3001
General information
- Timing
- 01.01.2025 - 29.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 2 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Blended learning
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- English
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Kimmo Kulmala
- Course
- XX00DX63
Evaluation scale
1-5
Objective
Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students analyse the market, choose target groups and plan how to position their products. Students are able to use market research in decision making to plan an effective marketing mix. They can also draw up a marketing budget and analyse the results of their company compared to their competitors.
Content
- market analysis
- the choice of target groups
- positioning
- utilisation of market research in decision making
- planning the marketing mix
- budgeting
Teaching methods
Virtual pre-lectures 20-23.1.2025: Working in multicultural teams, how to manage a team and introduction to simulation game. Individually studying the manual of the game.
Intensive week 27-31.1.2025 in Seinäjoki.
Assessment criteria, approved/failed
The student has carried out work and participated as instructed. Students are able to apply marketing management tools in an international team of students to an enterprise in a multicultural environment via simulation. Students are able to use market research in decision-making to plan a marketing mix.