Digital Marketing Strategies (5 op)
Toteutuksen tunnus: KD00DA39-3003
Toteutuksen perustiedot
Ilmoittautumisaika
23.08.2024 - 08.09.2024
Ajoitus
31.10.2024 - 31.12.2024
Laajuus
5 op
Virtuaaliosuus (op)
3 op
Yksikkö
SeAMK Master School
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Master of Business Administration, International Business Management
Opettaja
- Elisa Kannasto
- IBM Nimeämätön
Opiskelijaryhmät
-
IBM24Masters Degree Programme in International Business Management
-
IMEIBM24FMaster-level Exchange Programme in International Business Management
Tavoitteet
Students are able to utilize digital and social media marketing as a strategic approach. The course also focuses on how to effectively reach and communicate with your customers using digital and social media platforms, tools and metrics.
Sisältö
Terminology and tools used in social media marketing as part of marketing strategy
Engagement of customers through digital and social media marketing
Strategic planning and measurement of social media activities
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts in the assignment.
Arviointikriteerit, hyvä (3)
The student has carried out work very well and participated actively and constructively. Student has shown the ability to comprehend and apply the concepts and tools of social media marketing. Student has been able to develop justified digital marketing solutions in the assignment.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated very actively and constructively. Student has shown the ability to fully comprehend social media marketing concepts and tools and apply them in practice. Student has been able to develop strategic digital marketing solutions in the assignment.
Arviointikriteerit, tyydyttävä (1-2)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts in the assignment.
Arviointikriteerit, hyvä (3-4)
The student has carried out work very well and participated actively and constructively. Student has shown the ability to comprehend and apply the concepts and tools of social media marketing. Student has been able to develop justified digital marketing solutions in the assignment.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated very actively and constructively. Student has shown the ability to fully comprehend social media marketing concepts and tools and apply them in practice. Student has been able to develop strategic digital marketing solutions in the assignment.