Digital Marketing Strategies (5 cr)
Code: KD00DA39-3003
General information
- Enrollment
- 23.08.2024 - 08.09.2024
- Registration for the implementation has ended.
- Timing
- 31.10.2024 - 31.12.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- SeAMK Master School
- Campus
- SeAMK Seinäjoki, Frami
- Teaching languages
- English
- Degree programmes
- Master of Business Administration, International Business Management
- Teachers
- Elisa Kannasto
- IBM Nimeämätön
- Groups
-
IBM24Masters Degree Programme in International Business Management
- Course
- KD00DA39
Evaluation scale
1-5
Objective
Students are able to utilize digital and social media marketing as a strategic approach. The course also focuses on how to effectively reach and communicate with your customers using digital and social media platforms, tools and metrics.
Content
Terminology and tools used in social media marketing as part of marketing strategy
Engagement of customers through digital and social media marketing
Strategic planning and measurement of social media activities
Assessment criteria, satisfactory (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts in the assignment.
Assessment criteria, good (3)
The student has carried out work very well and participated actively and constructively. Student has shown the ability to comprehend and apply the concepts and tools of social media marketing. Student has been able to develop justified digital marketing solutions in the assignment.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated very actively and constructively. Student has shown the ability to fully comprehend social media marketing concepts and tools and apply them in practice. Student has been able to develop strategic digital marketing solutions in the assignment.