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Marketing Management (3op)

Toteutuksen tunnus: IB00CX77-3005

Toteutuksen perustiedot


Ilmoittautumisaika
22.04.2024 - 04.09.2024
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
02.09.2024 - 13.10.2024
Toteutus on päättynyt.
Opintopistemäärä
3 op
Lähiosuus
3 op
Toteutustapa
Lähiopetus
Yksikkö
SeAMK International Business
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
englanti
Koulutus
Bachelor of Business Administration, International Business
Opettajat
Dario Liberona
Ryhmät
IB23B
Bachelor of Business Administration, International Business
Opintojakso
IB00CX77

Arviointiasteikko

1-5

Tavoitteet

The student is capable of creating a marketing plan for a different cultural environment. Student knows the environmental factors to this process and is able to take into consideration their effect on adapting existing means of competition in the target market.

Sisältö

- Environmental analysis
- Different strategies available for 4 P adaptation

Opetusmenetelmät

Review key concepts of International Marketing Management and new trends

Understand and apply related Marketing Management concepts such as:

General Content
Value Creation
Competitors Analysis, Marketing Mix, Extended Marketing Mix, Marketing Planning, Sales Planning
The role of international Marketing
Strategic International Marketing Plan to access a New market
Understanding Customers and Markets
Culture has key issue in International Marketing
Adapting the Marketing concepts
Customer Relationship Management

Multiple methods of evaluation
Minimum attendance required

Arviointikriteerit, tyydyttävä (1)

The student has carried out work and participated as instructed. Students are able to carry out environmental analyses in an international company and based on that draw consequences on the adaptation process of means of competition.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to carry out environmental analyses in an international company and based on that draw logical consequences on the adaptation process of means of competition.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out environmental analyses in an international company and based on that draw creatively consequences on the adaptation process of means of competition.

Esitietovaatimukset

- Basics of Marketing
- Cross-Cultural Business

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