Siirry suoraan sisältöön

Marketing Management (3 op)

Toteutuksen tunnus: IB00CX77-3004

Toteutuksen perustiedot


Ilmoittautumisaika

22.04.2024 - 04.09.2024

Ajoitus

02.09.2024 - 13.10.2024

Laajuus

3 op

Yksikkö

SeAMK International Business

Toimipiste

SeAMK Seinäjoki, Frami

Opetuskielet

  • Englanti

Tutkinto-ohjelma

  • Bachelor of Business Administration, International Business

Opettaja

  • Dario Liberona

Opiskelijaryhmät

  • IB23A
    Bachelor of Business Administration, International Business

Tavoitteet

The student is capable of creating a marketing plan for a different cultural environment. Student knows the environmental factors to this process and is able to take into consideration their effect on adapting existing means of competition in the target market.

Sisältö

- Environmental analysis
- Different strategies available for 4 P adaptation

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student has carried out work and participated as instructed. Students are able to carry out environmental analyses in an international company and based on that draw consequences on the adaptation process of means of competition.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to carry out environmental analyses in an international company and based on that draw logical consequences on the adaptation process of means of competition.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out environmental analyses in an international company and based on that draw creatively consequences on the adaptation process of means of competition.

Esitietovaatimukset

- Basics of Marketing
- Cross-Cultural Business