Strategic Planning of Corporate Communications (3 cr)

Evaluation scale

1-5

Objective

The student is able to identify the importance of communication and communication planning as a strategic tool and a factor in the company's results. The student is able to analyze the communication methods used in the company. The student is able to analyze the company's communication, for example, by utilizing various feedback systems and research. The student is able to draw up a communication plan in practice.

Content

- Targeted communication
- Crisis communication
- Analyzing communication and its future
- Communication strategy and plan

Materials

Juholin, E. (2006 tai uudempi painos). Communicare! Viestintä strategiasta käytäntöön. Helsinki: Infor.
Other materials provided by the lecturer

Teaching methods

Online lectures.
Independent online studies.

Student workload

Total approx. 80 h.
Web -based lectures and online studies.
Group and independent learning, assignments about 40 h
Online lectures and litterature about 40 h

Assessment criteria, satisfactory (1)

The student is able to analyze the ways of external and internal communication of communities and has the ability to draw up and implement a communication plan in practice. The student is poorly able to recognize the importance of communication and communication strategy in community activities and as a factor in community outcomes. The student has returned the assignments, but there is much to complete. The student is able to unilaterally analyze community communication, for example by utilizing different feedback systems and research, and participation has varied, so there are still gaps in assignments and knowledge.

Assessment criteria, good (3)

The student is able to analyze the ways of external and internal communication of communities and has the ability to draw up and implement a communication plan in practice. As a rule, the student is able to identify the importance of communication and communication strategy in the activities of the community and as a factor in the outcome of the community. The student is able to analyze community communication quite well, for example by utilizing various feedback systems and research. The assignments and information returned by the student are good, but there is still room for improvement in finishing and applying the information.

Assessment criteria, excellent (5)

The student is able to analyze and develop the ways of external and internal communication of communities, and the student has the ability to draw up and implement a detailed and concrete communication plan in practice. The student is able to identify the importance of communication and communication strategy in community activities and as a factor in community outcomes. The student is also able to analyze community communication, for example by utilizing various feedback systems and research. Student participation is active and the assignments and information are excellent in both finishing and application.

Qualifications

First year communication studies.

Further information

Teams -tapaamiset Lita22 -ryhmille sopivaan aikaan.