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Basics of Marketing (3 cr)

Code: LT00BT67-3005

General information


Enrollment
17.04.2023 - 06.09.2023
Registration for the implementation has ended.
Timing
02.10.2023 - 17.12.2023
Implementation has ended.
Number of ECTS credits allocated
3 cr
Local portion
0 cr
Virtual portion
3 cr
Mode of delivery
Distance learning
Unit
SeAMK Business Management and SME Business Management
Campus
SeAMK Seinäjoki, Frami
Teaching languages
Finnish
Degree programmes
Bachelor of Business Administration, SME Business Management
Teachers
Merja Juppo
Course
LT00BT67

Evaluation scale

1-5

Objective

The student can define basic concepts of marketing. The student can explain the role of marketing in the development of the organization’s operations. The student is able to analyze the changing marketing environment. The student can apply holistically the tools of marketing in practical situations. The student is able to operate in a customer-oriented way in the changing environment.

Content

- Meaning and tasks of marketing in business
- Modern marketing thinking
- Marketing environments
- Segmentation
- Basic tools of the marketing mix

Materials

Seija Bergströn & Arja Leppänen. 2021. Yrityksen asiakasmarkkinointi. Edita. (myös vanhemmat painokset) luentomateriaali Moodlessa

Teaching methods

Verkkokurssi Moodlessa
Kontaktiopetus/ Yritysvierailu 18.11.2023

Student workload

• Työmäärä yhteensä 3x 27 h=81 tuntia, josta kontaktiopetusta 4-5 h ja itsenäistä opiskelua loput noin 76 h.

Assessment criteria, satisfactory (1)

The student has carried out work as instructed. The student knows basics of marketing on a basic level. The student can apply basic tools of marketing in competitive settings on a basic level.

Assessment criteria, good (3)

The student has carried out work well. The student knows well basics of marketing. The student understands the connections between different sections of marketing. The student can apply well basic tools of marketing in competitive settings.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard. The student knows very well basics of marketing. The student understands the connections between different sections of marketing. The student can apply to an excellent standard basic tools of marketing in competitive settings.

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