International Marketing Management (5 op)
Toteutuksen tunnus: KD00CL38-3003
Toteutuksen perustiedot
Ilmoittautumisaika
13.11.2023 - 17.01.2024
Ajoitus
08.01.2024 - 26.05.2024
Laajuus
5 op
Yksikkö
SeAMK Master School
Toimipiste
SeAMK Seinäjoki, Frami
Opetuskielet
- Englanti
Tutkinto-ohjelma
- Master of Business Administration, International Business Management
Opettaja
- Emmanuel Ndzibah
- Elisa Kannasto
Vastuuhenkilö
Elisa Kannasto
Opiskelijaryhmät
-
IBM23Masters Degree Programme in International Business Management
-
IMEIBM24SMaster-level Exchange Programme in International Business Management
-
IMEIBM23FMaster-level Exchange Programme in International Business Management
Tavoitteet
Students are able to analyze the domestic and foreign operations environments of international trading. Students utilize that information in adaptation of international marketing strategies and marketing-mix in a given situation. We take a common view to the topic discussed above but more in detail we go through the challenges by discussing the issues in international environment.
Sisältö
- cultural environment of international business
- marketing mix in international business environment
- international business operations and strategies in international business environment
Oppimateriaalit
To be announced later
Opetusmenetelmät
Lessons and assignments
Opiskelijan ajankäyttö ja kuormitus
135 hours of which
-contact lessons 15 hours
-independent work 120 hours
Arviointiasteikko
1-5
Arviointikriteerit, tyydyttävä (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company assignment.
Arviointikriteerit, hyvä (3)
The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Arviointimenetelmät ja arvioinnin perusteet
Course assignments
Arviointikriteerit, tyydyttävä (1-2)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company assignment.
Arviointikriteerit, hyvä (3-4)
The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Arviointikriteerit, kiitettävä (5)
The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.
Esitietovaatimukset
No prerequisites