Opinto-opas

Tavoitteet

The student is able to design and implement content for digital platforms. He/she manage producing, processing and publishing of digital text (story telling), image, audio and video. The student masters the utilization of social media in business and is able to utilize various software of digital content creation. The student is able to maintain social media services and to help driving traffic to the website.

Sisältö

- producing, processing and publishing of digital text (story telling), image, audio and video.
- various software of digital content creation
- maintenance of social media services
- SEO tools and practices

Oppimateriaalit

Lectures, material available online (videos, articles, researches, eBooks, Google Digital Carage...).

Opetusmenetelmät

Flipped learning, group work: producing digital marketing material for the case company, individual assignments.

Tenttien ajankohdat ja uusintamahdollisuudet

No exam.

Opiskelijan ajankäyttö ja kuormitus

4 x 27 = 108 h.

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the assignments.

Arviointikriteerit, hyvä (3)

The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions in the assignments of the course.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.

Arviointimenetelmät ja arvioinnin perusteet

Individual assignment, group work (digital content creation), active participation.

Esitietovaatimukset

Basic studies