Opinto-opas

Tavoitteet

The student is capable of finding out information to support decision making in an international marketing environment. This decision making is based on marketing research information and analysis of the operational environment both at home and in the target area.

Sisältö

- International Marketing: environmental analysis, adaptation of 4 P's
- Decision-making perspective on marketing research
- Ethical issues
- Marketing research planning process: research purpose and objective, research approach, research tactics, data collection, analysis, and reporting
- Creation of research design for a case company, including questionnaire

Oppimateriaalit

Material in Moodle

Opetusmenetelmät

- two presentations
- management of a company in a simulation environment

Arviointiasteikko

1-5

Arviointikriteerit, tyydyttävä (1)

The student has carried out work and participated as instructed. Students are able to carry out market analyses in an international company.

Arviointikriteerit, hyvä (3)

The student has carried out work well and participated actively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Arviointikriteerit, kiitettävä (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out market analyses and effectively use them in an international company's marketing decision-making.

Arviointimenetelmät ja arvioinnin perusteet

- presentations
- evaluation of different management issues of running a company in a simulation environment

Esitietovaatimukset

Basics of Marketing